Rakesh Achar

In December 2013, a new political party – the Aam Aadmi Party (AAP) - contested the Delhi state elections against the two main parties in India. One was the three-term incumbent, the 127-year-old Congress Party, the other was the 33-year-old Bharatiya Janata Party. Smaller, younger and poorer than these, the AAP was fighting for greater transparency in public life on an anti-corruption platform.

Published 30 Jul 2014

Reference 6039

Topic Strategy

Region Asia

View case
In December 2013, a new political party – the Aam Aadmi Party (AAP) - contested the Delhi state elections against the two main parties in India. One was the three-term incumbent, the 127-year-old Congress Party, the other was the 33-year-old Bharatiya Janata Party. Smaller, younger and poorer than these, the AAP was fighting for greater transparency in public life on an anti-corruption platform.

Published 30 Jul 2014

Reference 6039

Topic Strategy

Region Asia

View case
In December 2013, a new political party – the Aam Aadmi Party (AAP) - contested the Delhi state elections against the two main parties in India. One was the three-term incumbent, the 127-year-old Congress Party, the other was the 33-year-old Bharatiya Janata Party. Smaller, younger and poorer than these, the AAP was fighting for greater transparency in public life on an anti-corruption platform.

Published 30 Jul 2014

Reference 6039

Topic Strategy

Region Asia

View case