Maria Besiou

Lawnsite.com vs. DuPont (A): The Game Changer

By  Luk Van Wassenhove,  Mark Hunter,  Maria Besiou
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The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.

    Published 30 Jul 2014

    Reference 6071

    Topic Strategy

    Industry Chemicals

    Region North America

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    Lawnsite.com vs. DuPont (A): The Game Changer

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    The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
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      Lawnsite.com vs. DuPont (B): The Crisis Widens

      By  Luk Van Wassenhove,  Mark Hunter,  Maria Besiou
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      The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.

        Published 30 Jul 2014

        Reference 6071

        Topic Strategy

        Industry Chemicals

        Region North America

        View case

        Lawnsite.com vs. DuPont (B): The Crisis Widens

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        The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
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          Lawnsite.com vs. DuPont (C): After the Crisis

          By  Luk Van Wassenhove,  Mark Hunter,  Maria Besiou
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          The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.

            Published 30 Jul 2014

            Reference 6071

            Topic Strategy

            Industry Chemicals

            Region North America

            View case

            Lawnsite.com vs. DuPont (C): After the Crisis

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            The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
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              BP PLC (A): Going “Beyond Petroleum”?

              By  Mark Hunter,  Luk Van Wassenhove,  Maria Besiou
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              The announcement that BP PLC, the world's third-largest oil firm, was going "beyond petroleum" generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000. When BP's Alaska employees raised safety and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the conflict.

                Published 31 Oct 2011

                Reference 5750

                Topic Responsibility

                Industry Renewables & Environment

                Region Global

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                BP PLC (A): Going “Beyond Petroleum”?

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                The announcement that BP PLC, the world's third-largest oil firm, was going "beyond petroleum" generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000. When BP's Alaska employees raised safety and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the conflict.
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                  BP PLC (B): The Long Tail of “Beyond Petroleum”

                  By  Mark Hunter,  Luk Van Wassenhove,  Maria Besiou
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                  The announcement that BP PLC, the world's third-largest oil firm, was going "beyond petroleum" generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000. When BP's Alaska employees raised safety and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the conflict.

                    Published 31 Oct 2011

                    Reference 5750

                    Topic Responsibility

                    Industry Renewables & Environment

                    Region Global

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                    BP PLC (B): The Long Tail of “Beyond Petroleum”

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                    The announcement that BP PLC, the world's third-largest oil firm, was going "beyond petroleum" generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000. When BP's Alaska employees raised safety and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the conflict.
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                      Tibotec: Partnership with HIV/AIDS Alliance in Uganda - Working Together for Development

                      By  Jurgita Balaisyte,  Maria Besiou,  Luk Van Wassenhove
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                      This case examines how the European pharmaceutical company Tibotec, part of J&J, engaged in a partnership with the International HIV/AIDS Alliance, an established NGO in Uganda. The case presents the learning that arises from this partnership, both for the private company and for the NGO.

                        Published 20 Apr 2011

                        Reference 5742

                        Topic Responsibility

                        Industry Pharmaceuticals

                        Region Global

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                        Tibotec: Partnership with HIV/AIDS Alliance in Uganda - Working Together for Development

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                        This case examines how the European pharmaceutical company Tibotec, part of J&J, engaged in a partnership with the International HIV/AIDS Alliance, an established NGO in Uganda. The case presents the learning that arises from this partnership, both for the private company and for the NGO.
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