Jurgita Balaisyte

This case examines how the European pharmaceutical company Tibotec, part of J&J, engaged in a partnership with the International HIV/AIDS Alliance, an established NGO in Uganda. The case presents the learning that arises from this partnership, both for the private company and for the NGO.

Published 20 Apr 2011

Reference 5742

Topic Responsibility

Industry Pharmaceuticals

Region Global

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