Ji Mi

This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

Published 22 Mar 2019

Reference 6275

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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