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Christoph Senn

Adjunct Professor of Marketing
Email [email protected]
Find out More about the Author
DIGITAL RESOURCE - LIVECASE

PakTek-Artios: Unleashing Growth in B2B Business Relationships - Interactive Version

By  Wolfgang Ulaga,  Christoph Senn
Add to Cart new

The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies.

    Published 26 Aug 2025

    Reference 6994

    Topic Marketing

    Industry Package/Freight Delivery

    Duration 45 mins

    Region Global

    View

    PakTek-Artios: Unleashing Growth in B2B Business Relationships - Interactive Version

    Add to Cart new

    The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies.

      View
      CASE STUDY

      PakTek–Artios: Unleashing Growth in B2B Business Relationships - Traditional Case

      By  Wolfgang Ulaga,  Christoph Senn
      Add to Cart new

      This case explores the relationship between PakTek, a leading manufacturer of packaging and processing machinery and complete filling lines, and its key customer Artios, one of the world’s fastest growing FMCG manufacturers, that serves major global brands as well as national retailers and smaller, independent brands.

        Published 11 Jul 2025

        Reference 6994

        Topic Marketing

        Industry Consumer Goods,  Packaging and Containers

        Region Global

        View

        PakTek–Artios: Unleashing Growth in B2B Business Relationships - Traditional Case

        Add to Cart new

        This case explores the relationship between PakTek, a leading manufacturer of packaging and processing machinery and complete filling lines, and its key customer Artios, one of the world’s fastest growing FMCG manufacturers, that serves major global brands as well as national retailers and smaller, independent brands.

          View
          CASE STUDY

          PakTek–Artios: Unleashing Growth in B2B Business Relationships - Traditional Case

          By  Wolfgang Ulaga,  Christoph Senn
          Add to Cart new

          This case explores the relationship between PakTek, a leading manufacturer of packaging and processing machinery and complete filling lines, and its key customer Artios, one of the world’s fastest growing FMCG manufacturers, that serves major global brands as well as national retailers and smaller, independent brands.

            Published 11 Jul 2025

            Reference 6994

            Topic Marketing

            Industry Consumer Goods,  Packaging and Containers

            Region Global

            View

            PakTek–Artios: Unleashing Growth in B2B Business Relationships - Traditional Case

            Add to Cart new

            This case explores the relationship between PakTek, a leading manufacturer of packaging and processing machinery and complete filling lines, and its key customer Artios, one of the world’s fastest growing FMCG manufacturers, that serves major global brands as well as national retailers and smaller, independent brands.

              View
              DIGITAL RESOURCE - LIVECASE

              PakTek-Artios: Unleashing Growth in B2B Business Relationships - Interactive Version

              By  Wolfgang Ulaga,  Christoph Senn
              Add to Cart new

              The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies.

                Published 26 Aug 2025

                Reference 6994

                Topic Marketing

                Industry Package/Freight Delivery

                Duration 45 mins

                Region Global

                View

                PakTek-Artios: Unleashing Growth in B2B Business Relationships - Interactive Version

                Add to Cart new

                The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies.

                  View

                  High-value Business Relationships, Customer-centric Leadership, Corporate and Business Strategy Implementation