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In the wake of the tsunami, a number of entrepreneurs decide to seize the opportunity to modernize the industry and change their business models, although many obstacles remain. In this context, the case examines the characteristics of the Japanese economy, the behaviour and expectations of consumers, and the process of innovation.
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Reference 6042
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Published 24 Mar 2014
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Length 14 page(s)
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Topic Operations
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Region Asia
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Industry Consumer Goods, Food and Beverages Production
In the wake of the tsunami, a number of entrepreneurs decide to seize the opportunity to modernize the industry and change their business models, although many obstacles remain. In this context, the case examines the characteristics of the Japanese economy, the behaviour and expectations of consumers, and the process of innovation.