A short three part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information.

A short three part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information.

A short three part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information.