1 case(s) found.
A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.
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Reference 4523
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Published 01 Jan 1995
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Length 20 page(s)
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Topic Strategy
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Region Asia
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Industry Mechanical or Industrial Engineering, Paper & Forest Products
A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.