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SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.
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Reference 6043
Published 24 Mar 2014
Topic Entrepreneurship
Region Europe
Industry Internet, Online Media, Music
SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.