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1 case(s) found.
The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
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Reference 1853
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Published 01 Jan 1990
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Length 48 page(s)
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Topic Marketing
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Region Global
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Industry Consumer Goods, Marketing and Advertising
The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.