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Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

By  Joerg Niessing,  Pierre Chandon
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In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

    Published 11 Oct 2017

    Reference 6198

    Length 6 page(s)

    Topic Marketing

    Region Global

    Industry Higher Education

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    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

    By  Joerg Niessing,  Pierre Chandon
    Add to cart award extra

    In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

      View case