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    1 case(s) found.

    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

    By  Joerg Niessing,  Pierre Chandon
    Add to cart award extra

    In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

      Published 11 Oct 2017

      Reference 6198

      Length 6 page(s)

      Topic Marketing

      Region Global

      Industry Higher Education

      View case

      Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

      By  Joerg Niessing,  Pierre Chandon
      Add to cart award extra
      • Reference 6198

      • Published 11 Oct 2017

      • Length 6 page(s)

      • Topic Marketing

      • Region Global

      • Industry Higher Education

      In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

        View case

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