Case Writers: Christophe ANGOULVANT and Anne-Ev ENZMAN The case describes the economics of the non-life insurance industry and the strategic issues that competitors are facing in 2001. Issues include overcapacity, deregulation, new entry and competition, consolidation, and declining industry profitability.

The Eureko Cases (A) (B) (C) examine an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront.