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In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury’s Supermarkets embarked on a radical transformation of its supply chain. The case study describes the challenges involved in rejuvenating the firm’s supply chain infrastructure, systems, processes, and skill sets as part of an “all-or-nothing” strategy to regain a leadership position in the marketplace.
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Reference 5166
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Published 10 Jan 2003
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Length 11 page(s)
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Topic Operations
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Region Europe
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Industry Retail, Consumer Goods
In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury’s Supermarkets embarked on a radical transformation of its supply chain. The case study describes the challenges involved in rejuvenating the firm’s supply chain infrastructure, systems, processes, and skill sets as part of an “all-or-nothing” strategy to regain a leadership position in the marketplace.