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    1 case(s) found.

    Tata Tea Limited (A)

    By  Amitava Chattopadhyay,  Ulrike Wieh
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    In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

      Published 01 Jun 2004

      Reference 5003

      Length 16 page(s)

      Topic Marketing

      Region Asia

      Industry Food and Beverages Production,  Marketing and Advertising

      View case

      Tata Tea Limited (A)

      By  Amitava Chattopadhyay,  Ulrike Wieh
      Add to cart award
      • Reference 5003

      • Published 01 Jun 2004

      • Length 16 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Food and Beverages Production,  Marketing and Advertising

      In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
        View case

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