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2 case(s) found.
CEMEX is a leading global player in the cement industry. Seeing an opportunity to increase its social impact while growing its emerging market business by addressing the latent demand for housing solutions among the low-income population, it launched a unique business initiative.
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Reference 6401
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Published 24 Sep 2018
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Length 11 page(s)
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Topic Responsibility
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Region South America
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Industry Facilities Services
CEMEX is a leading global player in the cement industry. Seeing an opportunity to increase its social impact while growing its emerging market business by addressing the latent demand for housing solutions among the low-income population, it launched a unique business initiative.
The case introduces Mounir Neamatalla, President of the private Egyptian firm Environmental Quality International (EQI), who has invested in a sustainable development project in the beautiful Siwa oasis, near the Egyptian-Libyan border.
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Reference 5607
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Published 30 Apr 2009
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Length 9 page(s)
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Topic Strategy
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Region Other Regions
The case introduces Mounir Neamatalla, President of the private Egyptian firm Environmental Quality International (EQI), who has invested in a sustainable development project in the beautiful Siwa oasis, near the Egyptian-Libyan border.