Supply Chain Design at Jaguar: Bringing 'Nirvana' to Halewood

Published 02 Jul 2002
Reference 4941
Topic Operations
Region Europe
Length 14 page(s)
Prizes & Awards

2006 ecch Best-selling Case

Winner of 2001 EFMD Case Writing Competition


The case describes a complete, radical three-dimensional concurrent engineering design of the system for the Baby Jaguar production at Halewood (UK). It shows how product, supply chain and process design are integrated to provide a lean solution. A companion case focuses on the managerial, people and organisational issues of the change process.

Teaching objectives

Providing a holistic view on system design (product, process, supply chain) Understanding how the components of the system need to fit together in order to make a concept (high quality lean manufacturing) work

  • Supply chain design
  • Concurrent engineering
  • Outsourcing
  • Lean operations.
  • RD0102