Nordea and the European Market for Banking and Financial Services in 2015

Published 24 Feb 2016
Reference 6171
Topic Strategy
Region Europe
Summary

The case describes the market structure of Europe's banking sector (retail, wholesale, investment banking, asset management), the major events that shaped the restructuring of the banking industry after the global financial crisis, the positioning and performance of the main competitors in the Nordic region (Handelsbanken, Danske Bank, DNB, Deutsche Bank), and the history, strategy, position and performance of Nordea.

Teaching objectives

The case enables discussion of: 1) the market structure dynamics of banking in Europe as a whole and the Nordic countries in particular; 2) sources of competitive advantage and disruption in banking; 3) the different strategies that are viable to achieve long-term success; 4) the strategy issues that influence the scope of international expansion in banking; 5) an analysis of a bank's financial strength. The case has a large number of exhibits, allowing in-depth exploration of the above points.

Keywords
  • Competitive strategy in banking
  • Banking business models
  • Banking mergers
  • Banking industry restructuring
  • Banking profit analysis
  • Banking regulation
  • Banking international strategy
  • Banking market segmentation analysis
  • Q21516