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Moving the World: The TPG-WFP Partnership - Looking for a Partner

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Prizes & Awards

Winner of 2005 EFMD Case Writing Competition, Corporate Social Responsibility Category

Summary

The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.

Teaching objectives

The case can be used to discuss the process of implementing a CSR initiative, most specifically how to choose a cause and a partner that aligns with the organization's objectives and capabilities. It is also useful to teach a strategic approach to corporate philanthropy. Lastly it fosters a discussion about how to build the business case for CSR internally and get management's support.

Keywords
  • Corporate social responsibility
  • Humanitarian
  • Logistics
  • UN World Food Programme
  • TPG
  • TNT Logistics
  • Moving the world
  • Business ethics
  • Partnerships. RD0504
  • AR2004
  • AR0304
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