Prizes & Awards
Winner of 2005 EFMD Case Writing Competition, Corporate Social Responsibility Category
The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.
The case can be used to discuss the process of implementing a CSR initiative, most specifically how to choose a cause and a partner that aligns with the organization's objectives and capabilities. It is also useful to teach a strategic approach to corporate philanthropy. Lastly it fosters a discussion about how to build the business case for CSR internally and get management's support.
- Corporate social responsibility
- UN World Food Programme
- TNT Logistics
- Moving the world
- Business ethics
- Partnerships. RD0504