Prizes & Awards
Winner of 2005 EFMD Case Writing Competition, Corporate Social Responsibility Category
The case narrates the first year of the Moving the World Program, a public-private CSR-driven partnership between TPG and the UN World Food Program. It describes the five joint initiatives, where the organizations would merger their experience and capabilities in the pursuit of enhanced performance in humanitarian operations worldwide.
The case can be used to discuss the process of implementing a CSR initiative, most specifically how to choose a cause and a partner that aligns with the organization's objectives and capabilities. It is also useful for teaching a strategic approach to corporate philanthropy. Lastly it fosters a discussion about how to build the business case for CSR internally and get management's support.
- Corporate social responsibility
- UN World Food Programme
- TNT Logistics
- Moving the world
- Business ethics