IFRC* - Choreographer of Disaster Management The Gujarat Earthquake Management: The Gujarat Earthquake

The case by utilizing the example of the Gujarat earthquake, illustrates the role of The International Federation of Red Cross and Red Crescent (IFRC) as a choreographer of disaster management and the nature of the supply chain - multiple, global, dynamic, and temporary - it coordinates. It describes the challenging context - high degree of uncertainty and limited authority, human and financial resources - in which it extends assistance to afflicted populations. The case reviews the organization’s efforts to put in place a flexible and efficient logistics system that maximizes the contribution of each party.

The case can be used to compare and discuss differences and similarities between supply chain management in for-profit organizations and humanitarian organizations delivering disaster relief. It also allows for a discussion on the requirements of managing extremely dynamic global supply chains where speed is critical.