Summary
The case covers the initial public equity offering of GPA in 1992. The offering was a failure. The case requires students to analyse the company, the industry, and decide on whether and how to structure the flotation.
Teaching objectives
The main objectives are to have students analyse a company facing considerable uncertainty, in its attempt to raise capital in the global equity markets. An assessment of the markets in addition to the company is required, and students learn the complications of initial public offerings.
