Empowering the Bottom of the Pyramid via Product Stewardship: Tetra Pak Entrepreneurial Networks in Brazil

Published 01 Sep 2007
Reference 5472
Region South America
Summary

The Tetra Pak aseptic packaging is made of paper, polyethylene and aluminium, which makes recycling difficult. Nonetheless, recycling rates raised from 12% in 2000 to 25% in 2005. Such performance was obtained without any regulations. The product stewardship policy of Tetra Pak made possible the formation of unique entrepreneurial networks.

Teaching objectives

By applying the case, teachers are able to explore: (i) How corporations can minimise the costs of regulations based on Extended Producer Responsibility; (ii) The necessary conditions to establish a reverse logistics system for post-comsumption packaging (iii) How product stewardship can influence corporate reputation; (v) How corporate strategies can be used for poverty alleviation. (vi) how environment-driven strategies can generate new management capabilities.