Electrolux: The Acquisition and Integration of Zanussi (French)

Published 08 Jan 2005
Reference 123
Topic Strategy
Region Europe

International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux.