Digital Journeys: 10 Checkpoints in Building a Digital-Ready Company

Published 29 Jan 2018
Reference 6349
Region Global
Summary

Does the digital age require companies to look and behave differently? This research note explores the digital journeys of various companies (with an initial focus on media companies) and introduces 10 “checkpoints” into their respective experiences as they strive to become digital-ready.

Teaching objectives

This research note offers a framework for thinking about the organizational implications of digitization. It offers insights from the practices of digitizing companies and prompts discussion about what it means to be “digital-ready” as an organization.

Keywords
  • Digitization
  • Digital Journey
  • Disruption
  • Leadership
  • Organization Culture
  • Digital Age
  • Digital Disruption
  • Q21718