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Auto-By-Tel and General Motors: David and Goliath

By Arnoud De Meyer,  Soumitra Dutta,  Sudha Kunduri
Published 01 Jan 1998
Reference 4787
Topic Operations
Region North America
Length 19 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

Starting in 1995, the Internet has been flooded by auto retail outlets like Auto-By-Tel (ABT) who are offering on-line automobile retailing services to customers.This case describes the metamorphosis that the automotive retailing industry is undergoing, since the birth of these services and the utilization of the Internet as an effective distribution channel.

Teaching objectives

The case can be used to discuss the following objectives: The implications of the Internet on industry structures and processes The evolving role of intermediaries given ongoing developments in cyberspace Restructuring of industry processes and management of change in automotive retailing Improved service in the retail sector, using creative and innovative applications of Information Technology

Keywords
  • AR1998
  • RD1198
About the authors
De Meyer

Arnoud De Meyer

Dutta

Soumitra Dutta

Sudha Kunduri


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