Abilene Caterpillar

Published 01 Jan 1995
Reference 4511
Region Europe
Summary

Stan Treanor took over the business from his father in 1976 and built sales from $23 million to $119 million by 1981. Then in 1981 the oil crunch hit West Texas and Stan managed the company as it shrunk back to $30 million in less than a year and a half - and made money doing it. The case examines how Stan accomplished this rather unusual feat and what he learned from managing in adversity.

Teaching objectives

To examine the differences in managing in both good times and during a severe economic downturn. It is also used to examine what is different during adversity and what is just good management in any economic period. A transparency highlights the difference that Stan faced that a turnaround or work-out manager encounters and can be used to contrast their behavior.

Keywords
  • AR1995