Rupert Merson

Case B takes up entrepreneur Yann Lechelle's story in 2006. Etheryl is a success and Yann is maintaining the all-important work/life balance. When two recent graduates from INSEAD offer to buy the company, the case follows the painful selling process and shows how his role changes.

Published 24 Feb 2014

Reference 5350

Topic Entrepreneurship

Industry Information Technology and Services

Region Europe

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