Jaeita Mukherjee

In response to the intensified competition in the banking industry, Barclays adopted a Value Based Management (VBM) program to align decision making at all levels in the organization with the interests of its shareholders. Under the umbrella of this VBM program the Bank introduced a new approach to identifying and effectively managing its high-value customers.

Published 12 Jan 2004

Reference 5215

Topic Economics & Finance

Region Europe

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