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    1 case(s) found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart popular extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Length 26 page(s)

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      Add to cart popular extra
      • Reference 6608

      • Published 24 Feb 2021

      • Length 26 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

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