Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning
    • Popular x
    • With Extra
    • With Female Protagonist x

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Information Technology and Services x
    • Popular x
    • With Teaching Note x
    • With Female Protagonist x
    Sort by
    View
    2 case(s) found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart popular extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Length 26 page(s)

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      Add to cart popular extra
      • Reference 6608

      • Published 24 Feb 2021

      • Length 26 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

        Google and Project Maven (A): Big Tech, Government and the AI Arms Race

        By  Gianpiero Petriglieri,  Jaimie Stettin
        Add to cart popular award
        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

          Published 28 May 2018

          Reference 6408

          Length 17 page(s)

          Topic Responsibility

          Region North America

          Industry Industrial Automation,  Information Technology and Services,  Military

          View case

          Google and Project Maven (A): Big Tech, Government and the AI Arms Race

          By  Gianpiero Petriglieri,  Jaimie Stettin
          Add to cart popular award
          • Reference 6408

          • Published 28 May 2018

          • Length 17 page(s)

          • Topic Responsibility

          • Region North America

          • Industry Industrial Automation,  Information Technology and Services,  Military

          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
            View case

            Recently Viewed

            Board Process Simulation (A)

            By  Stanislav Shekshnia

              Add to cart

              Birkenstock: Exit the Family. Enter a Professional CEO

              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                Add to cart new

                Rasurel: Reviving an Ageing Brand

                By  Amitava Chattopadhyay,  Séverine de Wulf

                  Add to cart

                  Footer

                  • FACUTY & RESEARCH
                  • Faculty
                  • Research
                  • Centres of Excellence
                  • INSEAD Knowledge
                  • Research & Learning Hub
                  • DISTRIBUTORS
                  • Case Centre
                  • CCMP
                  • Harvard Business Publishing
                  • study.net
                  • XanEdu
                  Social
                  Sorbonne University Logo
                  Wharton University Logo Logo
                  Tshinghua University Logo Logo

                  Footer bottom

                  • Accreditations
                  • Environment Policy
                  • Copyright
                  • Privacy Policy
                  • Terms & Conditions