Imagine a high-tech environment which is a hive of creativity and collaboration, where people think in terms of platforms and ecosystems, and are asked to provide a rapid response in pursuit of a goal. While a start-up setting in a tech hub will likely come to mind, such a setting is typical of a more traditional (yet advanced) organization – the military.

The case describes the historical, social and political factors, which led the German people to support the NSDAP and Hitler to power. It presents Speer's role in the process and shows his role as an innovative organisational designer.