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2 cases found.
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
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Reference 6677
Published 27 May 2021
Topic Marketing
Region South America
Industry Financial Services, Banking
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
The purpose of this case is to convey an understanding of the cross-border economic, political and financial risks faced by companies doing business in emerging markets under high-stress conditions.
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Reference 4684
Published 04 Jan 1997
Topic Economics & Finance
Region South America
Industry Financial Services
The purpose of this case is to convey an understanding of the cross-border economic, political and financial risks faced by companies doing business in emerging markets under high-stress conditions.