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5 case(s) found.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Reference 6561
Published 08 Mar 2023
Length 2 page(s)
Topic Strategy
Region Middle-East
Industry Insurance
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Reference 6561
Published 08 Mar 2023
Length 1 page(s)
Topic Strategy
Region Middle-East
Industry Insurance
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.