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Mrida (Sanskrit for soil), a fledgling social business venture, uses the ‘Earthspired’ brand to sell products made from high-value plants and herbs – sourced sustainably from small farmers in India – to middle-class consumers.
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Reference 6366
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Published 29 Jan 2018
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Length 34 page(s)
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Topic Responsibility
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Region Asia
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Industry Consumer Goods, Food and Beverages Production
Mrida (Sanskrit for soil), a fledgling social business venture, uses the ‘Earthspired’ brand to sell products made from high-value plants and herbs – sourced sustainably from small farmers in India – to middle-class consumers.