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    1 case(s) found.

    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

    By  David Dubois,  Katrina Bens
    Add to cart popular award extra
    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

      Published 23 Jun 2014

      Reference 6060

      Length 12 page(s)

      Topic Marketing

      Region Global

      Industry Apparel and Fashion

      View case

      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

      By  David Dubois,  Katrina Bens
      Add to cart popular award extra
      • Reference 6060

      • Published 23 Jun 2014

      • Length 12 page(s)

      • Topic Marketing

      • Region Global

      • Industry Apparel and Fashion

      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
        View case

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