- Your selection
- Clear all
- Medical Devices x
- Asia x
- With Female Protagonist x
1 case(s) found.
This case investigates how Philips became a globally integrated enterprise - how it “de-risked” its business and internationalized its supply chain (moving most production from Europe to Asia). The objective is to highlight the factors and analysis involved in “location cost economics.” (The case is developed around the leadership of INSEAD alumna and board member Barbara Kux.)
-
Reference 5859
-
Published 27 Feb 2012
-
Length 6 page(s)
-
Topic Strategy
-
Region Asia
-
Industry Electrical/Electronic Manufacturing, Medical Devices
This case investigates how Philips became a globally integrated enterprise - how it “de-risked” its business and internationalized its supply chain (moving most production from Europe to Asia). The objective is to highlight the factors and analysis involved in “location cost economics.” (The case is developed around the leadership of INSEAD alumna and board member Barbara Kux.)