- Your selection
- Clear all
- Award winning x
- Building Materials x
- Asia x
2 case(s) found.
The case is set in the context of the restructuring of the cement industry in SE Asia, post-crisis. Western cement giants had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategy.
Reference 4914
Published 01 Mar 2001
Length 24 page(s)
Topic Strategy
Region Asia
Industry Building Materials, Construction
The case is set in the context of the restructuring of the cement industry in SE Asia, post-crisis. Western cement giants had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategy.
