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1 case(s) found.
The case is set in the context of the restructuring of the cement industry in SE Asia, post-crisis. Western cement giants had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategy.
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Reference 4914
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Published 01 Mar 2001
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Length 24 page(s)
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Topic Strategy
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Region Asia
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Industry Building Materials, Construction
The case is set in the context of the restructuring of the cement industry in SE Asia, post-crisis. Western cement giants had long had ambitions to gain a foothold in this highly profitable industry as part of their globalisation strategy.