Summary
The case A describes the economics of the publishing industry in the US, and the major competitors.
Teaching objectives
The case is particularly fit to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing.
Keywords
- AR2002
- RD0502
- Technology Disruption
- Technology Substitution
- E-Commerce
- Vertical Integration
- Industry Restructuring
- Supply Chain Analysis
