The case puts the students in the role of a member of a management team trying to create a strategy map and balanced scorecard, in an attempt to ensure alignment of strategic objectives and how to reach them.
(1) Showing the usefulness of strategy maps (to create a balanced scorecard) as a tool to create alignment between the members of an executive committee (2) Letting students discover the process through a role playing exercise
- Balanced Scorecard
- Strategic Alignment
- Management Accounting
- Strategic Maps
- Corporate Governance
- Value Creation, Strategy and Implementation