The Eureko Cases (A) (B) (C) examine an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront.
Teaching objectives include: exploring alternative strategies available to companies in a consolidating Europe, evaluating the suitability of alliances to meet the needs of partners with different objectives, examine the creation of institutions to foster synergy, explore the management of ambiguity, and examine how to measure the success and failure of alliances.
