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Diatropix: Creating a Sustainable Rapid Diagnostic Test Manufacturing Platform in Africa

By Prashant Yadav,  Luk Van Wassenhove,  Lisa Simone Duke
Published 19 Feb 2024
Reference 6847
Topic Operations
Industry Hospital & Health Care,  Medical Devices
Region Africa
Length 12 page(s)
Language English
Inspection copy
6.00
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Summary

A new African manufacturer of diagnostic tests grapples with the challenges of a hyper-competitive global market and explores and designs a new business model to compete.

Teaching objectives

- Operations strategy for a new manufacturer based in Africa - Business model innovation - Subscription-based business models

Keywords
  • Market Entry
  • Subscription Business Model
  • Operations Strategy
  • Africa
  • Medical Devices
  • DIagnostics
  • SDG3 Good Health & Well-Being
  • Q12024
About the authors
Yadav

Prashant Yadav

Affiliate Professor of Technology and Operations Management
Van Wassenhove

Luk Van Wassenhove

Emeritus Professor of Technology and Operations Management
Duke

Lisa Simone Duke


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