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Chipknip vs Chipper: The Battle of Smart Cards in The Netherlands

By Karel Cool,  Joris Beerens,  Lars B. Thoresen,  Robert-Jan Vermeulen
Published 01 Jan 1998
Reference 4758
Topic Strategy
Industry Banking
Region Europe
Length 35 page(s)
Inspection copy
6.00
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Summary

The case chronicles the introduction of smart cards in the Netherlands. Two rival smart card platforms are introduced and the questions are raised whether two platforms can co-exist, if not which will win, what the strategy of each alliance should be.

Teaching objectives

Understanding and planning the introduction of products with network characteristics Developing an alliance strategy Understanding how to compete in winner-take-all-battles

Keywords
  • AR1998
  • SMART CARDS
  • PRODUCT STANDARDS
  • COMPATIBILITY
  • BANKING
  • ALLIANCES
  • WINNER-TAKE-ALL BATTLES
  • VALUE CREATION
  • RD0998
  • European Competitiveness
  • Europe
About the authors
Cool

Karel Cool

Professor of Strategic Management

Joris Beerens

Lars B. Thoresen

Robert-Jan Vermeulen


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