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Active Hotels - Launching an Online Hotel - Annex to part A

Published 21 Mar 2008
Reference 5498
Region Europe
Summary

This case series of a successful European venture in online hotel booking traces its evolution from its inception in early 2000 to the completion of a trade-sale in 2004. The venture went through many difficulties and changes throughout its development, including funding issues, business model changes and team conflicts.

Teaching objectives

Provides in-depth understanding of the challenges faced by growth entrepreneurs in early stage of business development. Specific teaching goals are to: - Assess business model and value creation potential of new venture - Understand trade-offs in early stage fundraising process - Discuss how to manage venture team conflicts and adapt venture plans