Nelson Dagoreau

INSEAD MBA' 21J
CASE STUDY

The Trend that was Farfetch: A High Fashion, High Risk Platform Strategy

By  David Dubois,  Stefanos Nanopoulos,  Nelson Dagoreau
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Farfetch, a pioneering luxury fashion e-commerce platform founded by José Neves in 2007 that attracted investment from Kering, Chanel and Alibaba was valued at $24 billion at its peak.

    Published 28 Apr 2025

    Reference 6981

    Topic Marketing

    Industry Luxury Goods and Jewelry,  E-Commerce

    Region Global

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    The Trend that was Farfetch: A High Fashion, High Risk Platform Strategy

    Add to Cart new

    Farfetch, a pioneering luxury fashion e-commerce platform founded by José Neves in 2007 that attracted investment from Kering, Chanel and Alibaba was valued at $24 billion at its peak.

      View