Marci Hawawini

Esplanade - Theatres on the Bay Launching of a World-Class Arts Center (B)

By  Marci Hawawini,  Gabriel Hawawini
Add to cart
After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.

    Published 01 Dec 2004

    Reference 5238

    Topic Marketing

    Industry Arts and Crafts,  Performing Arts

    Region Asia

    View case

    Esplanade - Theatres on the Bay Launching of a World-Class Arts Center (B)

    Add to cart
    After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.
      View case

      Louvre Museum

      By  Gabriel Hawawini,  Marci Hawawini
      Add to cart
      The world's most prestigious museum, the Louvre, redefines its marketing strategy after conducting an exhaustive analysis of its youth market. It relaunches its product targeted to young adults, the Louvre Youth Pass, trying to reconcile the conflict between its mission of public service and the recent financial objectives imposed by the Culture Ministry.

        Published 01 Jul 2004

        Reference 5221

        Topic Marketing

        Industry Museums and Institutions

        Region Europe

        View case

        Louvre Museum

        Add to cart
        The world's most prestigious museum, the Louvre, redefines its marketing strategy after conducting an exhaustive analysis of its youth market. It relaunches its product targeted to young adults, the Louvre Youth Pass, trying to reconcile the conflict between its mission of public service and the recent financial objectives imposed by the Culture Ministry.
          View case

          Esplanade - Theatres on the Bay Launching of a World-Class Arts Center (A)

          By  Marci Hawawini,  Gabriel Hawawini
          Add to cart
          After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.

            Published 12 Jan 2004

            Reference 5238

            Topic Marketing

            Industry Arts and Crafts,  Performing Arts

            Region Asia

            View case

            Esplanade - Theatres on the Bay Launching of a World-Class Arts Center (A)

            Add to cart
            After years of favoring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay.
              View case

              The Orsay Museum (B)

              By  Hellmut Schütte,  Marci Hawawini
              Add to cart
              Museums in France have traditionally not bothered much about the needs of their visitors. The Orsay Museum changed this attitude with the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink of its strategy.

                Published 01 Oct 2003

                Reference 5140

                Topic Marketing

                Industry Museums and Institutions

                Region Europe

                View case

                The Orsay Museum (B)

                Add to cart
                Museums in France have traditionally not bothered much about the needs of their visitors. The Orsay Museum changed this attitude with the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink of its strategy.
                  View case

                  The Orsay Museum (A)

                  By  Hellmut Schütte,  Marci Hawawini
                  Add to cart
                  Museums in France have traditionally not bothered much about the needs of their visitors. However, recently the Orsay Museum changed this through the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink its strategy.

                    Published 10 Jan 2003

                    Reference 5140

                    Topic Marketing

                    Industry Museums and Institutions

                    Region Europe

                    View case

                    The Orsay Museum (A)

                    Add to cart
                    Museums in France have traditionally not bothered much about the needs of their visitors. However, recently the Orsay Museum changed this through the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink its strategy.
                      View case