Jana Levene

Steeltech is a supplier of high-quality tools to the automotive industry. Highly successful in Western markets, Steeltech has been making lossses in China since its entry 7 years ago. Key issues are cost, quality, relationship building and maintenance, and intellectual property protection. The company needs to decide how to proceed with its Chinese operations.

Published 16 Dec 2010

Reference 5747

Topic Strategy

Industry Automotive

Region Asia

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