Mobilcom is a young German firm which was created in 1991 and has been successful as a Mobile telephone service reseller. The A case takes place just before the deregulation of January 1998 and aims at discussing whether and how Mobilcom should enter the German fixed-line voice telephony market.

Mobilcom AG Entry Strategy and Future Challenges (B) Mobilcom is a young German firm which was created in 1991 and has been successful as a Mobile telephone service reseller. The A case takes place just before the deregulation of January 1998 and aims at discussing whether and how Mobilcom should enter the German fixed-line voice telephony market.