Douglas Yang

This case explores Tesla’s ambitious venture into the realm of artificial intelligence (AI) beyond its identity as an electric vehicle manufacturer. It traces the evolution of Tesla’s AI strategy, highlighting key milestones from massmarket electric vehicles with basic autopilot features to the development of fullself- driving (FSD) robotaxis and the Optimus humanoid robot.

Published 09 Oct 2024

Reference 6903

Topic Strategy

Industry Computer Software Information Technology and Services

Region North America

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