David Weinstein

Emeritus Professor of Marketing
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ABN AMRO Bank: The Tulipstad District

By  David Weinstein
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The Tulipstad Distric, a disguised name, is used as a “pilot” for the merger of two Dutch banks: ABN and AMRO. The financial structure of the two networks is detailed in the case and the Microsoft Excel Software. The software allows exploring the product/market portfolio of the two banks and defining the target portfolio of the new merged entity.

    Published 12 Jan 1996

    Reference 4664

    Topic Marketing

    Industry Banking

    Region Europe

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    ABN AMRO Bank: The Tulipstad District

    Add to cart
    The Tulipstad Distric, a disguised name, is used as a “pilot” for the merger of two Dutch banks: ABN and AMRO. The financial structure of the two networks is detailed in the case and the Microsoft Excel Software. The software allows exploring the product/market portfolio of the two banks and defining the target portfolio of the new merged entity.
      View case

      Intel Inside

      By  David Weinstein
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      Intel founded its highly visible "Intel Inside" campaign. Some computer OGMs have enthusiastically adopted the Intel Inside label and others are reticent. Should the campaign continue? If yes how? Should it have been authorised in the first place?

        Published 01 Jan 1994

        Reference 4422

        Topic Marketing

        Industry Computer Software

        Region Global

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        Intel Inside

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        Intel founded its highly visible "Intel Inside" campaign. Some computer OGMs have enthusiastically adopted the Intel Inside label and others are reticent. Should the campaign continue? If yes how? Should it have been authorised in the first place?
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          Banco Popular Español: Las Super Cuentas

          By  David Weinstein
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          In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Español must take a decision on whether or not to introduce Las Super Cuentas.

            Published 01 Jan 1992

            Reference 4298

            Topic Marketing

            Industry Banking

            Region Europe

            View case

            Banco Popular Español: Las Super Cuentas

            Add to cart
            In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Español must take a decision on whether or not to introduce Las Super Cuentas.
              View case
              Industrial Marketing